1/12 T – Write about a person who has a strong and clear “brand.” List three best practices that they consistently do. How can you apply their best practices to your own work?
I chose the brand "Fred"... www.worldwidefred.com
"Fred" creates playful, creative, and ironic products that are often based on puns.
They choose appropriate colors and materials for the product thereby enhancing the products believability.
They also create products that people can relate to- it creates a personal and emotional connection
"Fred" is such a unique brand- I often find myself purchasing their products as gifts. Their products are surprising, unusual, unexpected, and innovative-
I think these practices could be applied to my design work-
I believe designers get stuck in the modern, sleek, and simple design style... we need to be pushed to think outside the box, to create products that are unexpected and offer shock value- THESE are the products people connect with.
If you lose your ipod, you buy another. If you lose your "Fred" luchador key cover- you cry...because it's irreplaceable. It can't be bought anywhere else-
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